https://royliang12.github.io/tags/spatial-analysis/Spatial AnalysisHugoBlox Kit (https://hugoblox.com)en-ushttps://royliang12.github.io/media/icon_hu_6c9e3424380b5057.pnghttps://royliang12.github.io/tags/spatial-analysis/https://royliang12.github.io/projects/branch-closure/Mon, 01 Jan 0001 00:00:00 +0000https://royliang12.github.io/projects/branch-closure/<p><strong>Context.</strong> Cathay Life Insurance, Loan Appraisal Department (Data Analyst Intern).</p> <p><strong>Question.</strong> As branch networks shrink, which neighbourhood characteristics are associated with a branch being closed rather than kept?</p> <p><strong>Approach.</strong></p> <ul> <li>Built multi-scale buffers (300 m to 2,500 m) around each branch and attached public data on demographics, income, industry structure, housing market and competing financial service density.</li> <li>Compared closed and retained branches variable by variable, using normality tests followed by t-tests or Mann-Whitney U tests.</li> <li>Designed the workflow as a reusable framework that can be applied to other banks and cities.</li> </ul> <p><strong>My role.</strong> Designed the spatial pipeline, built the geospatial dataset and ran the statistical comparisons.</p> <p><em>Based on public data only; internal data and results are not shown.</em></p>